SHA Emirates

AlJurf – The Riviera of the Emirates
Opening 2026

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The place

AlJurf, The Riviera of the Emirates

Discover a pristine coastline in the Emirates — Sahel Al Emarat — nestled at the halfway point between Abu Dhabi and Dubai. Here lies the natural beauty of AlJurf, a unique oceanfront destination steeped in history and lore where the landscape reigns supreme. AlJurf is built in the UAE’s ancestors’ vision for the nation, a tranquil getaway that is seamlessly integrated into its natural environment. This is a second-home community where residents can escape city life and instead live inside a natural masterpiece dedicated to the preservation of life and the generation of legacy.

History

AlJurf is set amidst hundreds of thousands of planted trees that form a verdant forest in the middle of the desert—a feat so challenging that many deemed it impossible. But the UAE’s ancestors—driven by a great vision and unmatched passion—dreamt it and made it a reality. Discover a location immersed in history that radiates with the beauty of nature and the spirit of heritage. Walk in through history and into the future of the UAE.

Natural habitat

Discover a vast area cloaked by beautiful natural features — a hidden gem that you can only get to know if you venture into its heart. At first glance, it may not reveal the rich, beautiful, and diverse mix of animals that fill it. But, take a stroll and bask in the tranquility; indulge in its many exceptional features including an abundance of green spaces and sikkas, beaches, and peaceful canals. Explore the land and water and encounter many local species of birds, endangered turtles, and graceful gazelles. The harmony of coexistence in a balanced ecosystem is woven into the natural environment of AlJurf.

Architecture and design

Elegant finishes, white curves, and stepped terraces complemented by vertical cascading gardens provide a contrast that brings SHA Emirates in harmony with the landscape. A luxury, exclusive, discreet, and welcoming destination. Here the focus is on simplicity in line with the natural environment with its panoramic views of the turquoise sea, where you can breathe in the tranquility. An ideal setting for health and well-being. We welcome you to the retreat par excellence, where nature merges with modern architectural elements, ancestral energy, and the wonders of today’s world.

Accesibility

Strategically located between Abu Dhabi and Dubai, stretching across 1.6 kilometers of oceanfront on the Arabian Gulf and spanning across 380 hectares, AlJurf is on its way to becoming a top new residential second home that offers residents an elevated sense of escapism in a natural oasis. Situated between two great cities this welcoming retreat aligns perfectly with SHA Emirates’ wellness ethos and lifestyle.

  • Riyadh: 1h 35min
  • Delhi: 3h 45min
  • Moscow: 5h 20min
  • London, Paris, Madrid: 6h 55min
  • Shanghai: 5h 35min

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